Red Rocks Unpaused 2020

Like everything else in 2020, Red Rocks concerts were put on pause. As a Red Rocks sponsor and music lover, Visible had to do something. Being an all-digital phone service, we hit play on an all-digital Red Rocks and create an unprecedented virtual concert series controlled by fans. I was responsible for leading the promotion of this digital concert series, managing a social creative team of 8, a video production crew, and 2 concert photographers to capture the event.

Our campaign goals were absolutely obliterated garnering over 2.5 billion impressions, over 2.9 million hours watched, and 8,684,202 attendance – making it the largest event in Red Rocks’ 100+ year history.