AGENCY PRODUCER
Altra Running
Make Room for a Better Run
I played the role of agency producer for Altra’s 2021 “Make Room for a Better Run” campaign and OLV commercial spots, during my time at Madwell in 2021. After reviewing a number of directors’ treatments, we were excited to partner with Evan Swinehart and Lumenati Productions for this shoot. We shot in Denver and Pine, CO over two very full days with an entirely local crew and two badass Colorado runners–Candace & Jalen. The studio shots in the end cards and 06s were shot by motion control cinematographer Steve Hirsch at North Bear Studios, using his Bolt Jr+ high-speed cinema robotic arm. And a special thanks to the Altra Running team for being such great creative partners throughout.
Agency: Madwell | Client: Altra Running, a VF Company | Agency Producer: Mike Margiotta | Managing Director: Steve Barry
Creative Director: Pedro Saldarriaga | ACD: Mike King | Sr Writer: Libby Dean | Sr Designer: Alex Rhubart
Production: Lumenati Productions | Director: Evan Swinehart | Line Producer: Allie O’Neill
DP: David Chang | Motion Control Cinematographer: Steve Hirsch | Drone: Ryan Brooks
Editor: Matt Schmalz, Luke Bishop | VO/Mix: Coupe Studios